Real Talk: Impact Campaigns (Two-Part Workshop)


Online Webinar Mon, Mar 14, 2022 12:00 PM


Recorded live on Monday, March 14 and Tuesday, March 15, 2022.

What exactly is an impact campaign? Is my film a good fit for one?  Who can I work with as a consultant? How do I sustain the energy for a campaign while also working on my film? How do I collaborate with my protagonist to run a campaign? These topics and many more will be unpacked by legendary impact campaign strategist Ani Mercedes of Looky Looky Pictures (And She Could Be Next, Through the Night, Missing in Brooks County). Day 1 will be presentation-style with examples of successful campaigns and Day 2 will be interactive allowing participants to dive deeper into their projects’ impact possibilities. Questions are welcome throughout and participants will leave with concrete resources. 

Tickets for two-workshop event are $59, and will include live and recorded access to the two 90-minute workshops taking place on Monday, March 14, 2022 at 12:00pm ET and Tuesday, March 15, 2022 at 12:00pm ET. If you are interested in purchasing a Winter 2022 Season Pass, which will include live and recorded access to all February and March 2022 PRO programs, click here.

All registrants may participate in the live sessions, and will also receive access to the recorded events, written transcripts, and a copy of the slide presentations (if applicable) after the livestream. Tickets are non-refundable.

If you have questions about registration, please email For questions about accommodations and accessibility, including requests for live ASL interpretation, please email