Maximizing Your Marketing Budget

Description

Worried your film's marketing budget can't make much of an impact? Think again! Award-winning digital marketing director Daniel Kaplan (Fever Content, DOC NYC's digital marketing agency through four consecutive festivals) shares his approach to building grassroots audiences for documentary features with an innovative marketing approach that has earned $1M+ box-office grosses and been written about in Forbes and IndieWire. Learn best practices for marketing your film on social media, tactically planning your digital ad strategy, and making the most of limited resources to amplify buzz around your film. You'll come away with tangible next steps to design an effective marketing campaign for your documentary, and the confidence that your project can find the audience it deserves.

Tickets are $19 ($14 for IFC Center members). Tickets are non-refundable.

All registrants may participate in the live session, and will also receive access to the recorded event, a written transcript, the chat transcript and a copy of the slide presentation (if available) after the livestream. Access to the recorded event will be available within a few hours of the live session via the same access link; additional materials will be available a few business days following the live event and will be emailed directly to all registrants.

If you have questions about registration, please email ticketing@docnyc.net. For questions about accommodations and accessibility, including requests for live ASL interpretation, please email accessibility@docnyc.net