THE MERCHANTS OF JOY

Available: 11/15/25 12:00 AM - 11/30/25 11:59 PM

 

Showings

SVA Theatre Fri, Nov 14 6:30 PM
Film Details
Year:2025
Running Time:90
Language:English
Director:Celia Aniskovich
Executive Producer:Todd Lubin
Ivan Schneeberg
David Fortier
Douglas Banker
Gillian Brown
Ben Affleck
Dani Bernfeld
Producer:Celia Aniskovich
Zoe Vock
Arthur Spector
Joshua Davis
Joshuah Bearman
Editor:Brett Banks
Samuel Kun
Cinematographer:Carrie Cheek
Composer:Jackson Greenberg
Cast:Greg Walsh
George Smith
Heather Neville
The Nash Family
Website:https://www.dialtonefilms.com/merchantsofjoy
Accessibility:Sound-Amplification Headphones upon request
DOC NYC
Event Years:2025
Festival Section:CENTERPIECE
Film Genres:DOC NYC Alumni
Economy
Family
NYC
Women Directors
World Premiere
Animation

Description

WORLD PREMIERE For the five families that control NYC’s Christmas tree trade, the most wonderful time of the year starts months before the first fir tree displays hit busy sidewalks in the five boroughs. There is the competition for sources and locations—not to mention strategizing to stretch the proceeds of five scant weeks into a living for the rest of the year. Celia Aniskovich’s delightful peek behind the curtain of a holiday tradition captures a truly singular cast of characters, among them NYC’s seasonal stand workers, who add extra spice to every sale. - Jaie Laplante

The first screening will be followed by a Q&A with director Celia Aniskovich.

All in-person screening venues provide sound amplification headphones upon request with venue management. IFC Center can also provide a T-Coil loop for compatible devices.